Tips and Tricks

by | Jul 15, 2019 | Tips and Tricks

black and white keyboard with mouse

WHY YOUR BUSINESS NEEDS A WEBSITE (even if you don’t need more customers)

Congrats! Your business is growing! You have plenty of customers and definitely not enough hours in the day to get to them all. Why on earth would you want a website to bring in more customers to your already overwhelmed workday? Although customer acquisition is one of the key reasons to have a website, it isn’t the only one. Your website can save you valuable time, showcase your work and build customer relationships and trust.

  • Time Saver
    • Answer frequently asked questions on your website
    • Provide contact information
    • Hours of operation
    • Location and maps
    • Access to contact you through contact forms 24/7

44 percent of total website visitors will leave a company’s website if there’s no contact information given.

https://blog.sagipl.com/web-design-statistics/
  • Showcase
    • Show off your work and your expertise
    • Stand out from the crowd by posting pictures or video of your unique business

Studies show that people have the ability to recall 65% of the visual content that they see almost three days later.

(Source: https://www.hubspot.com/marketing-statistics)
  • Build Consumer Trust
    • Appear more professional

48 percent of people cited that a website’s design is the No. 1 factor in determining the credibility of a business.

(Blue Corona)
  • Link to Social Media
    • 78% of respondents said that companies’ social media posts impact their purchases. (BP Studios)
  • Create lasting relationships with your clients
    • create blogs to connect with customers
    • Written articles, especially “how to” posts, as well as case studies, are the kinds of content that lend blogs the most credibility. (Source: Social Marketing Writing)
  • Referrals
    • 85% of consumers trust online reviews as much as personal recommendations
    • 15% of consumers don’t trust businesses who don’t have reviews
  • Manage your online reputation
    •  By providing a place to leave both positive and negative reviews you have the option of handling those interactions in a positive way
    • 30% of consumers say they positively judge a business which publicly responds to online reviews